CASE: LINA QASEM, ROBOFUN
Lina Qasem established ROBOFUN to help girls learn how to code and to develop a love of robotics. Initially, the business offered free workshops to schoolgirls. Lina saw an opportunity to expand the curriculum and the programs and subsequently turned the idea into a fee-paying business.
ROBOFUN received a grant from the AMP Tomorrow Fund due to its social enterprise activities and recognised Lina as a role model in STEAM. ROBOFUN offers coding, robotics training, and 3D design programs to schoolgirls during the school holidays, at weekends and during school time. Lina has conducted market research and marketing research to help identify her opportunity and know her customers.
Lina has been actively involved in networking and credits this to aiding her in identifying opportunities in the marketplace. Lina has two business coaches who are helping her with her planning, and she is aiming to grow the business to an online platform within the next five years.
This case includes a video interview to watch in class, a written case study handout for students, and teaching notes.
